Ïã½¶ÊÓÆµ¹ÙÍø

April 5, 2024
24-28

Jessica Pope
Communications and Media Relations Coordinator

Ïã½¶ÊÓÆµ¹ÙÍø Recognized Nationally for Excellence in Advertising, Marketing, Promotion

The nine-member University Marketing and Communications team at Ïã½¶ÊÓÆµ¹ÙÍø earned gold, silver, and bronze honors during the 2023 Collegiate Advertising Awards.

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VALDOSTA — The nine-member University Marketing and Communications team at Ïã½¶ÊÓÆµ¹ÙÍø earned gold, silver, and bronze honors during the 2023 Collegiate Advertising Awards.

“These awards are a well-earned testament to the incredible talent, hard work, and resourcefulness of every member of Ïã½¶ÊÓÆµ¹ÙÍø’s University Marketing and Communications team,” says Melinda Harbaugh, the university’s chief officer.

“This is a small team that was organized at the end of 2022 and charged by President Carvajal with marketing and branding the university. In a little over a year, we launched new branding and a national campaign. There’s still a lot of work to be done, and there’s room for growth, but I cannot wait to see what this team accomplishes in the coming year!”

Ïã½¶ÊÓÆµ¹ÙÍø garnered recognition in the following categories:

• Gold Award, Internet Advertising Series — All Real All You Campaign

• Gold Award, Billboard Design — New York City Times Square Digital Billboard

• Gold Award, Direct Mail Series — Admissions Search Piece, Junior Postcard, and Fulfillment Postcard

• Silver Award, Special Video Production Series — Basketball Hype Video, Spring 2023 Commencement, Blazer Football Hype

• Bronze Award, Poster/Display — Odum Library Mural

The Collegiate Advertising Awards is a national program designed to honor excellence in marketing and advertising specific to the field of higher education. This year’s entries were judged on creativity, layout and design, typography, production, quality, and overall effectiveness. 

Ïã½¶ÊÓÆµ¹ÙÍø’s University Marketing and Communications team is comprised of Robbyn DeSpain, Melinda Harbaugh, Paul Leavy, Graham Nguyen, Dan Oppel, Jessica Pope, Steven Sauls, Rosemary Sirmans, and Angie Strealy. Ïã½¶ÊÓÆµ¹ÙÍø students working with the team during the 2023-2024 academic year are Sarah Castoro, Madison Connolly, Kervins Francois, Thomas Frost, and Luisa Garrett.  

Ïã½¶ÊÓÆµ¹ÙÍø /umc/marketing-services/awards24.php to see all the award-winning content.

 

 

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